Yankee Candle have taken 6 of there fragrances(strongest ones available anyway) and re imagined them, making them more BOLD and strong, This could be a big fail for the company, Who have denied that they reduced the oil content of there candles over and over again for the last few years.
It's a fact they didn't change the oils or the wax formulation they actually reduced the oil content from 10% to 7% across house warmer jars, (Very cheap brands use 3%-5%) Customers noticed the lack of throw and strength but Yankee Candle say it's the customers fault, not burning correctly etc
So the 6 candles which are more BOLD are now available in the USA:
HONEY CLEMENTINE
LEMON LAVENDER
LILAC BLOSSOMS
MACINTOSH
MIDSUMMER'S NIGHT
PINK SANDS
Will customers like them? Especially as Yankee Candle have more releases planned later in the year.
If you get to try them do let us know your thoughts.
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